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"That was the infrastructure and we had the development team, and that paradigm worked quite well as we managed to keep pace with customer experience - it was okay, the business was happy with what was going on, e-commerce grew, we rolled out our customer loyalty as well. Clarke said that grew quite quickly and in an attempt to future-proof, EB purchased some hardware working on a three-year depreciation cycle. "When we went onto online it was really starting from zero in terms of sales," Clarke explained.ĮB Games had some online traffic, so it started with a fairly small footprint, operating out of a co-located datacentre with a few servers. Speaking with ZDNet, EB Games head of technology for Australia and New Zealand Kevin Clarke explained that his teams are responsible for using technology in a way that benefits the local customers, allowing for a more specific focus on what they actually want.Īfter joining EB Games in 2010, Clarke was immediately charged with laying out the company's digital approach and although the EB brand was well-known, the online element was unchartered territory. This ebook looks at the rise of e-commerce and the digital transformation of retail companies. Select from dozens of personality traits and combine them in fun ways.Data, AI, IoT: The Future of Retail (free PDF) New Realistic Personalities-Every Sim is a unique person, with a distinct p…Ĭreate realistic Sims with distinctive personalities. They can stroll downtown to hang out with friends, meet someone new at the park, or run into colleagues on the street. Your Sims can roam throughout their neighbourhood, visit neighbours’ homes, and explore the surroundings. New Seamless, Open Neighbourhood-Explore the neighbourhood freely. Instant message your friends, post to their walls, share your Sims and their memories, and more! It’s fun and easy to change colors and patterns giving you endless personalisation …
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Customize everything from floors to flowers, shirts to sofas, wallpaper to window shades. New Unlimited Customization-Everyone can customize everything!īuild your dream house or design the ultimate home. Determine your Sims’ shape and size, from thin to full-figured to muscular-and everything in between! Choose your Sims’ facial feat… New easy-to-use design tools allow for unlimited customisation to make truly individual Sims. New Create A Sim-Create any Sim you can imagine.
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Will your Sims be Rock Stars, World Leaders, Expert Thieves, or more-it’s up to you.
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Go online to make movies, show off your creations, download exclusive content, and more.Ĭhoose whether or not to fulfill your Sims’ destinies by making their wishes come true. The freedom of The Sims™ 3 will inspire you with endless creative possibilities and amuse you with unexpected moments of surprise and mischief!
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